Lauren Meredith

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Why Is Content Marketing Effective?

In our digital age, content marketing is everywhere. From #tiktokchallenges to eBooks, podcasts and blogs, brands nowadays are pushing the boat out across digital channels to provide more content than ever before.   While these efforts may seem extensive, they’ve proven worthwhile. According to Demand Metric, content marketing generates over 3x as many leads as […]

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How does content writing help businesses? Lauren Meredith Content blog banner.

11 Ways Content Writing Helps Businesses [+ Best Practices & Tips]

Content writing is essential to any successful digital marketing strategy. Without it, you’re giving competitors the upper hand. You’ll miss out on opportunities to connect with your customers, drive traffic, boost conversions and establish your brand as the top dog in your industry.   With so many different approaches to content writing, it can be

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